Advertising Market

Not all reach is equal: 10 Key Facts.

Not all reach is equal: 10 Key Facts.

While our digital world has been changing rapidly, the metrics we rely on to buy and sell advertising are still based on the traditional opportunity-to-see. If a digital ad has been served and meets the MRC standard of 50% pixels for 2 seconds, then it counts as an...

The impact of Covid-19 on 2020 adspend

The impact of Covid-19 on 2020 adspend

Vincent Letang, Managing Director, Global Market Intelligence of MAGNA Global, highlights digital’s potential and TV’s decline regarding revenue streams.There’s no way to sweeten the pills: the International Monetary Fund (IMF) is, as I write in September 2020,...

A crisis like no other

A crisis like no other

The Coronavirus crisis is the greatest disruption to the globalised world of the 21st century that we will (hopefully) ever witness in our lifetime. A full understanding of the true and long-term impact of this disruption is unachievable at this point, yet we are...

Beating the market in a tough media climate

Beating the market in a tough media climate

Even without coronavirus, it’s been a time of upheaval for media sales, as its role in the advertising ecosystem shifts once again. We asked four leading media and advertising figures from RTL Group to look back at the impact on their industry, how they responded,...

TV revenues’ road to recovery

TV revenues’ road to recovery

Brian Wieser, Global President of Group M, shares his predictions for the media industry in the years to come, specifically around TV revenues and the ad market.Linear media won’t return to pre-covid levels according to forecasts whilst digital growth rates are...

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