Innovations

Tech trends set to impact the 2021 media landscape

Tech trends set to impact the 2021 media landscape

In an increasingly fragmented advertising market where advertisers are also seeking to keep investments down, it is essential for the media landscape to continue adapting to fast changing demands. The desire for automated processes available to all and broadcaster-led...

Introducing ITV’s Planet V

Introducing ITV’s Planet V

6 months after ITV’s launch of its programmatic platform called Planet V, Rhys McLachlan, Director of Advanced Advertising at ITV, tells us about this new solution, demonstrating how broadcasters are transforming the TV advertising experience for advertisers.How does...

The search for a cross-media measurement system

The search for a cross-media measurement system

Ben Jankowski is Senior Vice President, Global Media at Mastercard and a leading figure in the push for a metric that makes sense of how we consume media now. RTL talked to him about the latest developments, and how Mastercard fared in 2020.What impact did the...

Almost human

Almost human

Rosebud AI is a San Francisco-based synthetic media company that creates CGI models that are indistinguishable from real humans. The company provides a vast library of photos and videos of a diverse range of virtual models, called Generative Photos.In the videos, the...

What’s new with Addressable TV?

What’s new with Addressable TV?

Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups, especially in Europe and the US. Collaboration between tech companies, like smartclip, and broadcasters is key to...

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