As content is diffused through an increasing number of mediums, it is more and more vital to develop a cross-media measurement system. Anders Rune, Research and Insight Manager at egta, discusses why advertisers need a crossmedia measurement system and the challenges...
In an increasingly fragmented advertising market where advertisers are also seeking to keep investments down, it is essential for the media landscape to continue adapting to fast changing demands. The desire for automated processes available to all and broadcaster-led...
6 months after ITV’s launch of its programmatic platform called Planet V, Rhys McLachlan, Director of Advanced Advertising at ITV, tells us about this new solution, demonstrating how broadcasters are transforming the TV advertising experience for advertisers.How does...
Ben Jankowski is Senior Vice President, Global Media at Mastercard and a leading figure in the push for a metric that makes sense of how we consume media now. RTL talked to him about the latest developments, and how Mastercard fared in 2020.What impact did the...
Rosebud AI is a San Francisco-based synthetic media company that creates CGI models that are indistinguishable from real humans. The company provides a vast library of photos and videos of a diverse range of virtual models, called Generative Photos.In the videos, the...
Duncan Stewart, Director of Research, TMT at Deloitte, explores what trends are going to emerge in the media industry post-pandemic.How have your TMT predictions been affected by the Covid-19 crisis? At Deloitte we publish 10 predictions every year. In light of the...
CES is an annual showcase of innovation, where the world discovers the next must-have electronic gadget. It was where the first videocassette recorder was unveiled, in 1970, and where gamers first laid eyes on Microsoft’s Xbox in 2001. The 2020 event ran over four...
Karin Immenroth, Chief Data & Analytics Officer at Mediengruppe RTL Deutschland GmbH, explores the challenges of creating a cross-media measurement system and how Mediengruppe RTL Deutschland and their partners are facilitating this. Mediengruppe RTL Deutschland...
Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups, especially in Europe and the US. Collaboration between tech companies, like smartclip, and broadcasters is key to...
