With new services being created each year and consumers having more time to watch content, this year’s VOD market is thriving. Broadcasters’ VOD services viewing has been especially high during lockdown. In this interview with Lucien Brouwer, CMO at RTL Nederland, we...
Belgium is a country universally known for its chocolate and comic strips such as Tintin, and perhaps less well-known for being where the French fry originated from. It also has three different regions all of which speak different languages: Flanders occupies the...
As various lockdowns force children to home-school once more, kids’ video consumption has risen too. Yet, this consumption takes place on more devices and platforms than ever used to be the case. Whilst this gives advertisers the unique opportunity to reach some of...
Kids were always in for a bumper year in terms of video when 2020 dawned, with three of the industry’s biggest players – Disney, NBC and HBO – all planning launches for younger viewers.Then pandemic-driven lockdowns meant home entertainment became the ONLY form of...
The powerful emotional role TV has played during the Covid-19 crisis is explored in ‘Lockdown TV’, a study conducted by Thinkbox. Nicole GreenfieldSmith, Head of Research at Thinkbox, shares the main learnings. Remember life before lockdown, when we could hug friends,...
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